Instagram hashtags are one of the best tools for boosting your account.
According to a study carried out by Simply Measured, 88% of brand posts include at least one hashtag. It’s not because brands just like Instagram hashtags, it’s because hashtags work. They’re an easy way to attract new followers and increase engagement.
This Beginner’s Guide to Instagram Hashtags will tell you everything you need to know about using hashtags effectively for promotion. Follow the guidelines and get plenty of new followers, likes, and comments. Let’s go!
How do hashtags work
Instagram lets you add a caption or a message to your posts. You can use plain text or you can accompany it with hashtags. These help to categorize your posts and make optimization easier. In addition, others can use hashtags to search for a particular brand, product, place, service or event.
For example, by typing #metgala2017 in the search bar you can find publications related to the event.
Types of Instagram hashtags
Depending on your strategy, you may choose to use either branded or community hashtags.
A branded hashtag is unique to a company or a product. It’s mainly used to promote and share brand awareness. A good example is #travelingTOMS, a hashtag which the brand uses to encourage fans to upload photos of their adventures around the world.
On the other hand, community hashtags are used to raise awareness of a social movement or to share a message such as #dogood or #optoutside. You can also use them to connect to your audience by caring about what’s important to them.
What makes a good hashtag
Hashtags are supported not only by Instagram but also by Twitter, Facebook, Tumblr, and many other platforms. However, Instagram’s regulations are slightly different. For example, you can use up to 30 hashtags per post. And although there is no limit to their length, hashtags with too many characters tend to annoy other users, so try to keep them short.
Beauty and Fashion:
Sport and fitness:
And don’t throw hashtags around randomly. Be very specific when using them. Find out what your audience is using and see which ones fit your content. You can also research your competitors and find out which of their hashtags generate most engagement.
How to create your own branded hashtag
Companies with their own branded hashtags can share content with a broader audience and inspire user-generated content.
If you want to create a new branded hashtag, make sure that it’s unique by using Instagram search. If your company name is already taken, you can use the name of one of your products or campaigns. It can also be a word or a phrase that represent your service well.
To sum up, Instagram hashtags are great for connection and reaching out when used properly. And there’s no reason for you not to start using them today.
At Bean Jungle we use hashtags in our services to reach the target audience. Subscribe to our blog and get fresh ideas for digital marketing.